I appreciate that permission should be granted to use an artists music in my music video. As demonstration that I understand the importance of requesting permission to use a song, I have written a letter to the producer of the song we have chosen to use. I understand that we must request permission before using a song, because copyright is the exclusive legal rights and protection affiliated with the song we have chosen.
In order to analyse my questionnaire results I created a Prezi slideshow with a detailed description about how each bit of data will help with our music video.
The information and data we discovered was really useful, as it pushed us along a great deal in deciding what we need to include in our video, with regards to visuals, performance, narrative, setting and themes etc.
My group and I have looked into the psychographics and demographics of our intended audiences.
Psychographics: looking into the attitudes of our audiences, their music video preferences, what kind of artists our audiences aspire to etc.
Demographics: researching into statistics related to audience groups, and general data and facts they have in common.
To represent the kind of audience we think that Jessie J has, we created an Audience Profile detailing what kind of personality they hold.
A great deal of the information we discovered was useful, because as we built our audience profile more and more, we discovered things such as; what kind of clothes to include in our music video, what popular brands our audience may want to see in the video.
Audience Profile Prezi
