My group and I have looked into the psychographics and demographics of our intended audiences.
Psychographics: looking into the attitudes of our audiences, their music video preferences, what kind of artists our audiences aspire to etc.
Demographics: researching into statistics related to audience groups, and general data and facts they have in common.
To represent the kind of audience we think that Jessie J has, we created an Audience Profile detailing what kind of personality they hold.
A great deal of the information we discovered was useful, because as we built our audience profile more and more, we discovered things such as; what kind of clothes to include in our music video, what popular brands our audience may want to see in the video.
Audience Profile Prezi
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