Analysis of Digipak's

Our task for today's lesson is to look at some digipaks from popular artists. After spending some time looking at some digipaks and understanding how artists use them to promote a certain image of themselves, my group came together to take a look at some pop music digipaks and find some key similarities and differences between them. Below is some of the work we came up with, and justification as to why we chose these digipaks.

Below is an analysis of digipaks from Indie singer Marina And The Diamonds, and pop star Britney Spears. We chose to look at these particular artists because their target audiences are similar to mine - teenagers.

I chose to look at another digipak, from an artist who sets out a similar image and sits in the same genre as our artist - Katy Perry. The digipak is of Katy Perry's album teenage dream. Instantly the digipak promotes a colourful and bright image, suggesting this is a representation of the style of music that could be found on the album. 

The colours used on the digipak are quite visually appealing, and on inspection we can see that the CD's are imitations of sweet foods, also usually something appealing to most people, this possibly suggesting that her music is aimed at a wider audience. By having the music aimed as a mass audience, we are sure that this is a pop music album and that it conforms to conventions of a pop music digipak.

The images of Katy Perry posing almost naked in quite a provocative way, are contrasted by the child likeness of her album, as she has used a background image of candy floss as though they are clouds, and there are images of sweets which are generally associated with children. Conventions of pop music has been applied here, as Katy Perry is appealing to her male audiences, which is compatible with Laura Mulvey's male gaze.