There are many distinctive features that can be seen in magazine adverts for pop music digipaks, the adverts tend to have features and conventions that are commonly found in pop music. Detailed below are the similarities and differences that are found in magazine adverts for pop music digipaks.
- As can be seen here, there is usually a colour scheme that is followed in the poster, often vibrant, which can be seen in Rihanna's poster, or they are darkly lit with bright fonts so that the font will stand out, which can be seen in both Ellie Goulding's poster and Jessie J's poster.
- Often the pose used by the artist is serious and simplistic, as seen in Rhianna and Ellie Goudling's poster, the artists are looking away from the camera, making them seem more serious about their music, connoting there is meaning behind the songs.
- Often, pop music posters for digipaks, use imagery that is relevant to the name of their album, for example Ellie Goulding's album is called 'Lights' and she has used a bright font that looks as though it is illuminated, and streaks of her hair have been edited to look like she has small lights in her hair. Evidence of this can be seen in Rihanna's poster, as she has used loud bright colours, for her album called 'Loud'.
- Digipak posters also tend to have small detail about the songs on the album, usually it is a small line that says if the album includes the 'hit song...' or any kinds of awards the album has been nominated for/won.
- Another similarity between Ellie Goulding and Jessie J's poster, is that the name of the artist is bold and distinct, to immediately establish whose album is being advertised. However Rihanna's poster does not do this, perhaps because she is a more well established artist who does not need to put emphasis on her recognition.
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