Final Music Video

I have embedded out final music video in this post, the song we have created a musi video to is Domino by Jessie J. We chose to use this song as it simply conforms to many pop music conventions, that we could re-create in order to please our target audience. Some of the conventions we have conformed to include; colorful imagery, outit changes, product placement, extreme close ups of facial features and evidence of appealing to male audiences (Laura Mulvey's Male Gaze theory.)

During the creation process, my group member Simran Takhar had the main responsibility of digipak research and creation, and Amy Smith and I had the responsibilities of; directing, editing, mise en scene, camera work and cinematography.